BIRDIE LAB – PRIVACY POLICY

Last Updated: December 2026

Welcome to Birdie Lab. We respect your privacy and are committed to protecting your personal data. This privacy policy informs you how we look after your personal data when you visit our website ([https://birdie-lab.com/](https://birdie-lab.com/)) and tells you about your privacy rights and how the law protects you in the United Kingdom under the UK GDPR and the Data Protection Act 2018.

1. Important Information and Who We Are

Birdie Lab is the data controller and responsible for your personal data (referred to as "we", "us" or "our" in this policy).

Contact Details:

Full name of legal entity: [Insert Company Name, e.g., Birdie Lab Ltd, or your name if Sole Trader]
Email address: [Insert Email Address]
Postal address: [Insert Business/Trading Address]

2. The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you, including:

Identity Data: Name, username, or similar identifier.
Contact Data: Billing address, delivery address, email address, and telephone numbers.
Financial Data: Bank account and payment card details (processed securely via our third-party payment gateways like Stripe/PayPal).
Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use it under the following legal bases:

Performance of a Contract: Necessary to deliver products you bought or manage facility/simulator bookings.
Legitimate Interests: For our business interests to optimize our website layout, maintain cyber security, and evaluate user behavior.
Consent: Where you have explicitly opted-in to receive our email newsletter or marketing updates. You can withdraw consent at any time.

4. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or statutory reporting requirements. By UK law, we must keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes (HMRC).

5. Your Legal Rights

Under UK data protection laws, you have rights including the right to request access, correction, erasure, or restriction of your personal data, as well as the right to object to processing and data portability.

If you wish to exercise any of these rights, or if you wish to file a formal complaint regarding how we handle your data, please contact us at [Insert Email Address]. We will acknowledge your request within 30 days and resolve it without undue delay. You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO) (www.ico.org.uk).